What is One for the Verde?
One for the Verde is a program that joins the local business community and river conservation efforts.
A healthy river = a healthy economy.
Why is river conservation important?
We all depend on fresh, clean water to live. The Verde Valley’s source of water is groundwater from snow melt, primarily in the Flagstaff area. Oak Creek and the Verde river flow all year because of groundwater springs in the watershed. There is a fixed amount of water available and we must conserve and use it wisely or wells will continue to go dry and less river water will be available for agriculture, livestock and personal use. Oak Creek and the Verde River sustain our economy, which will thrive if we embrace conservation efforts.
How does the business community participate in water and river conservation?
Local businesses choose to get involved and support One for the Verde by providing contributions to a project fund. Contributions may come from voluntary customer donations, a portion of sales, or a fixed pledged amount. It’s good to get customers to recognize that businesses are doing this and that they can help conservation efforts by patronizing participating businesses. One for the Verde wants local businesses to succeed and visitors to be aware of what we are accomplishing here in the Verde Valley.
What makes One for the Verde different than any other non-profit charity?
One for the Verde is about strengthening our business community while caring for our river and water. Businesses are stronger if they are involved in the community. One for the Verde provides exposure, through internet websites, social media, events and advertising. Businesses contribute what they can. There is no set minimum contribution to participate.
What are contributions spent on?
Participating businesses collect customer donations or make tax deductible contributions to the
One for the Verde program. These funds are used only for funding projects. Projects in need of
funding are proposed annually by nonprofit organizations, schools, municipalities, counties, public land managers, conservation districts and public agencies. Proposals are reviewed by a committee comprised of participating business owners and nonprofit representatives.
Patrons support the management of One for the Verde. These grants and donations pay for staff and expenses necessary to maintain the program.
What projects does One for the Verde fund?
Funding is awarded to projects that:
• Provide outdoor river recreation opportunities
• Restore and preserve fish and wildlife habitat
• Restore and preserve river and stream water quality and quantity
• Provide outdoor education opportunities that enhance understanding and appreciation of the Verde watershed
Projects must enhance the Verde River and/or tributaries (such as Oak Creek) in ways that are ecological,
recreational, educational and/or conservational.
Why is One for the Verde funding the Jail Trail?
The Jail Trail is a greenway loop trail linking Old Town Cottonwood to the Verde River and its unique
Fremont Cottonwood/Goodding Willow gallery forest. The trail has the potential to be a multi-phase
project that yields great recreational and economic benefits to residents, tourists, and Old Town
Cottonwood businesses. This project could highlight the strong partnership between the City of Cottonwood
and Arizona State Parks and provide jobs for work crews comprised of veterans and youth corps.
Additionally, it provides a great opportunity for community volunteers to participate in the project.
Does One for the Verde need volunteers?
Yes! Contact Melissa Robinson at firstname.lastname@example.org
Is the One for the Verde management team paid?
No. The Advisory Council is made up of volunteers. All of Friend’s of Verde River Greenway’s board are volunteers as well.
Employees are paid with grant funds. Operational expenses for One for the Verde are paid with grant funds and Patron contributions